Our Journey
A pursuit of individuality
We have never been ones for following the crowd. Fads have never been for us. We believe in individual style; head-turning, yet understated beauty with both form and function. We also believe that this functional beauty should be accessible to all. It shouldn’t be an aspiration that we hope one day to achieve.
The masters of Swiss watchmaking have always been the pinnacle. Rightly so. Their watches are things of beauty, resting their reputation on technical brilliance and minimal function alongside handcrafted and exquisite detail.
We found those watches fascinating. In fact, this fascination brought us to Geneva where we studied the technical art of watchmaking. It was there that we understood the limitations of our craft. Not everyone could enjoy the fruits of our labour. It had become out of reach for most. We set about changing that.
Miouro was born. Watches that bring affordability to the luxurious.
Horology. The simple study of time.
First pondered by the Ancient Egyptians; timekeeping has been both a practical and an artistic pursuit. From the first water clocks and sun dials to the intricacies of the most detailed timepieces, time is an ever-constant part of our lives. Moving us forward with unrelenting consistency. It deserves our never-ending respect.
At Miouro we live by two core principles…
- Quality– Quality handcrafted timepieces, at prices that truly reflect reality. We are led by our commitment to using the best materials and design techniques to achieve quality watches that are true heirloom pieces, but with value built into each and every watch.
- Individuality– Taking inspiration from the Ancient Egyptians, we create a style that is unique and beautiful. Each watch is crafted to allow you to express who you are, with detail that sets it apart from the mainstream. Just like you.
